Advertising system



Patented Nov. 1, 1932 PATENT OFFICE LE ROY O. WERNER, OF WHEELING, WEST.VIRGINIA ADVERTISING SYSTEM Application filed April 24, 1931.

This invention relates to improvements in advertising systems beinghowever directed more particularly to an advertising system inconjunction with a signaling system.

In the following description and accompanying drawing of the signalingsystem with which the advertising system is associated, is an elevatorsignaling system but it should be understood that the advertising systemcan be associated with the signaling systems of other and dilferentnatures without departing from the spirit of the invention.

The primary object of the invention is the provision of an improvedadvertising systern.

A further object of the invention is the provision of an improvedadvertising system being a combination of an advertising medium inconjunction with a signaling system. A still further object of theinvention is the provision of an improved electrically illuminatedadvertising medium in conjunction with and operated by an electricsignalin g system.

Other further objects, novel features of construction and improvedresults of the invention will appear from the following descriptiontaken in conjunction with the ac- 0 companying drawing.

In the drawing:

Figure 1 is a perspective view of the ad vertising medium.

Fig. 2 is a transverse vertical sectlonal View through the showing ofFigure 1.

Fig. 3 is a diagrammatic showing of the electrical lay-out of anelectric signaling and control system.

Figure 4: is a detailed fragmentary view illustrating the operation ofthe switch by the elevator door.

Reference now being had to the drawing in which similar parts aredesignated by like reference numerals throughout the description, andreferring particularly to Figure 3 of the drawing, A and 15 representthe low voltage lines running the length of an elevator system in abuilding for the delivery of current to the signaling system of theelevator, which signaling system can be any of Serial No. 532,641.

the well known systems now in common use.

The showing in Figure 3 represents only one floor in a building but itwill be understood that the same apparatus would be duplicated for eachfloor and as is usual there are provided two push buttons 1 and 2 to bepressed by a person desiring the use of the elevator. The push button 1is for up service and the push button 2 is for down service. From eachpush button a single lead goes to the signal box on the elevator and inrespect to the up button this line is designated as 3 and in respect tothe down but ton this line is designated as 4.

In respect to each of the push buttons they have one terminal directlyconnected with the current line B through the lead wire 5 in respect tothe up button and the lead wire 6 in respect to the down button.

The down button has its other terminal connected to the other main lineA through the wire connection 7 through the relay X and lead line 8.

The up button has its second terminal con nected to the main line Athrough the lead wire 9 which passes through the relay Y and isconnected to the line 8 at the point 10.

From the foregoing it will be seen that by pushing either the up or downbutton the electric circuit is closed and in the signal box of theelevator the desired floor signal is registered on the elevator signalor ennunciator box for the guidance of the elevator operator.

In adapting my improved advertising system to the elevator signalingsystem 1 provide two electric lines C and D which run the length of theelevator system and carry the normal street voltage, which in mostinstances is 110 volts.

The lead line 11 taken off of the main street line current wire D hasconnection through a wire 12 with the contact 13 of the magnetic switchZ and connection with the terminal 14 adjacent the relay Y through awire 15 and connection with the terminal 16 adjacent the relay X througha wire 17.

A lead line 18 taken off of the main street voltage line C terminates ina terminal 19 of a switch or make and break contact the other terminalof which is designated by 20. .This make and break contact is of aspring type so that it is normally closed as indicated in Figure 3 ofthe drawing. This switch is positioned so that the spring arm contact 20is in the path of travel of the door which gives entrance to theelevator shaft.

Leading from the switch or contact maker and breaker 20 a lead line 21has connection with a terminal 22 of the magnetic switch Z and this wire21 passes through a magnetic coil 23 of the magnetic switch and hasconnection with the terminal 24 of the magnetic switch through a take-0Hlead 25. The wire 21 connects with the wire or line 26 which has one endconnected to the contact maker and breaker arm 27 of the relay Y and itsopposite end connected to the contact maker and breaker arm 28 of therelay X.

The fourth terminal 29 of the magnetic switch Z is connected by a wire30 to the electric light 31 which illuminates the advertising medium andthis electric light 31 is constantly connected to the main streetcircuit current carrying wire D through the line or wire 32.

The advertising medium may be of any illuminated type and may bepositioned in any desirable place, but for the purposes of illustratingone form of the advertising medium I have in the drawing shown a box orcontainer 33 which is of a more or less rectangular shape having taperedor beveled ends 34 and 35 and a hinged front 36 which may be locked inits closed position as a lock 37 is provided.

Within this container or boX is positioned I the electric light 31 andin the box front 36 is positioned a transparent mirror 38. Bytransparent mirror I mean a glass which is a mirror until the light 31is illuminated at which time the mirror becomes transparent. Behind thismirror is positioned the advertising matter 39 which is held securely inplace and protected by glass 40.

By reason of the construction just described it will be readily apparentthat the advertising matter can be changed at will from time to time asmay be desired and it will also be readily understood that theadvertising matter can be of any type or form described and that thespecific shape of the box or medium carrying the advertising forms nopart of the present invention but can be altered to meet the desires ofthe user and as previously mentioned the positioning of this advertisingmedium or matter on the wall adjacent the elevator or in the corridor ofthe building is at the desire of the user.

Having set forth an operative structure illustrating the principle of myimproved system a short description of its operation will be given.

In use the device operates as follows-If either the up or down button ispressed for signaling the elevator current is delivered to the relay Xor relay Y as the case may be thus energizing their coil and pullingover either the relay contact arm 27 or 28 into contact with either theterminals 14 or 16.

WVhen either one of the relay arms 27 or 28 contact with the terminals14 or 16 a circut is closed which energizes the coil 23 of the magneticswitch Z which pulls the member 41 upward against its spring'42 with theresult that the contacts 13 and 24 meet and the contacts 22 and 29 meetthus closin the circuit of the main street current lines 6 and D and theelectric light 31 in the advertising medium is illuminated.

Although the closing of the circuit through either of the push buttons 1and 2 may be only momentary, the contact is however suflicient to bringinto operation the magnetic switch Z and once the switch Z is closed itwill remain closed until the circuit through, it is in some way brokenbecause the magnetic switch Z is on the main current lines C and D.

The result of the foregoing is that the minute either of the pushbuttons are actuated to signal the elevator the advertising mediumbecomes illuminated and flashes into view and attracts the attention ofthe person signaling the elevator. This makes practically compulsorynotice of the advertising matter by the person or persons signaling theelevator. It will be readily apparent that this advertising mediumflashing on in the vision of the person signaling the elevator is boundto attract attention, which of course is the desire of all advertisingmatter.

The advertising medium will remain illuminated until the elevatorreaches the floor from which the signal was given, but when the elevatoroperator opens the elevator shaft door the closed circuit through themagnetic switch Z will be broken as the spring switch 20 is placed inthe path of travel of the elevator door and when the elevator door isopened the switch arm 20 is engaged by the door and forced away fromcontact 19 thus breaking the circuit and allowing the member 41 of themagnetic switch to be pulled downwardly by its spring 42. Thebreaking'of the contact switch has opened the circuit and the downwardmovement of the member 41 has further opened the circuit with the resultthat the light in the advertising medium is extinguished. lVhen theelevator door is closed the spring switch arm 20 will again engagecontact 19 but the circuit to the light will remain open because thereis no contact between the terminals 13 and 24 and the terminals 22 and29.

Thus it will be seen that I have provided .an advertising system inconjunction with a signaling system where when a signal is given thereis forced display of advertising matter.

The person giving the signal can not avoid the operation of the systemto show advertising matter at the instant of signaling. The advertisingmatter will remain on display until the signal is answered.

In addition to providing this improved advertising system in conjunctionwith an elevator service the advertising system will better the elevatorservice in that it will be necessary for the elevator operator to go tothe floor from which the signal is flashed in order to extinguish anddiscontinue the advertising display. WVhen the signal call is answeredthe discontinuance of the display is automatic.

The elevator system illustrated and described is of the two button type,but by the elimination of one relay the same system can be adapted to asingle button type of elevator signaling system. By a single button typeI have reference to an elevator signaling sys tem which does notregister an up or down call to the elevator o aerator but merelyregisters on the elevator a call from a certain floor.

Other changes of construction, wiring and variations in the componentparts of the system can be varied without departing from the spirit ofthe invention as set forth in the appended claim.

Attention is called to the fact that after the advertising is oncevisible and then the illumination discontinued by the opening of theelevator door, the mechanism is returned to its original condition foroperation again. Furthermore the apparatus on each floor worksindependently of that on the other floor.

Attention is also called to the fact that once the signal is given theadvertising mat ter remains illuminated until the signal is answered.Repeated signals can be sent from the same floor without furtheraffecting the circuit of the advertising display, which display willremain illuminated until the signal is answered.

The transparent mirror in front of the advertising matter is such thatno advertising matter is visible until the illumination takes place.Thus the front of the box carrying the advertising matter will appear asan ordinary mirror until the light is illuminated through the use of thepush button signal.

The same results and operation of the invention could be obtained byeliminating completely the relays X and Y and their cooperating circuitsby the use of double contact push buttons. In a construction of thiskind the push button would close not only the low voltage signal circuitfor the elevator but would also close the 110 volt street circuit andthus energize the magnet of the magnetic switch to bring about theclosing of the light circuit and the display of the advertising matter.The alteration of the system in this respect is an obvious and slightalteration which clearly falls within the inventive scope of the presentsystem.

Having thus described my invention what I claim and desire to secure byLetters Patent is:

In combination with an electrical signaling system for elevators whereinthe elevator is signaled by the pushing of an electric push button, anadvertising medium adapted to be displayed by illumination, pushing ofsaid electric button automatically illuminating said advertisingdisplay, means comprising a magnetic switch energized upon the pushingof said push button for closing and maintaining a closed circuit tocontinue the illumination of said advertising medium, and a circuitbreaker adapted to be actuated by the elevator shaft door upon thearrival of the elevator and the opening of said shaft door for breakingthe closed circuit of said magnetic circuit maker and breaker foropening the circuit illuminating means and cansing the discontinuationof the illumination, for the purpose described.

In testimony whereof I hereunto affix my signature.

LE ROY O. WERNER.

